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	<title>Battle Axe &#187; Battle Axe</title>
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	<link>http://www.battleaxeinc.com</link>
	<description>Atlanta based motion design shop specializing in broadcast animation</description>
	<lastBuildDate>Fri, 09 Mar 2012 19:59:15 +0000</lastBuildDate>
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		<title>Zookeeper</title>
		<link>http://www.battleaxeinc.com/156-zookeeper</link>
		<comments>http://www.battleaxeinc.com/156-zookeeper#comments</comments>
		<pubDate>Tue, 01 Nov 2011 17:41:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Composite]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Edit]]></category>

		<guid isPermaLink="false">http://www.cluster.battleaxeinc.com/?p=156</guid>
		<description><![CDATA[Project For the release of the film Zookeeper, we we&#8217;re asked to integrate the characters into the well established TBS Breakroom environment. After the greenscreen shoot, the edit and visual effects pipeline was handled entirely in-house. We took care of]]></description>
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<h3>Project</h3>
<p>For the release of the film <em>Zookeeper</em>, we we&#8217;re asked to integrate the characters into the well established <em>TBS Breakroom</em> environment. After the greenscreen shoot, the edit and visual effects pipeline was handled entirely in-house. We took care of everything from shot retiming and CG scene construction to color grading. The project was a lot of fun and it turned out really funny. Work breakdown at the bottom.</p>
<h3>Details</h3>
<p>Producer: Kati Weller<br />
Audio: <a href="www.soundbyteinc.com" target="_blank">Soundbyte</a><br />
Work: Design, Composite, Edit
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		<title>Maytag</title>
		<link>http://www.battleaxeinc.com/139-maytag</link>
		<comments>http://www.battleaxeinc.com/139-maytag#comments</comments>
		<pubDate>Sat, 01 Oct 2011 16:00:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Composite]]></category>

		<guid isPermaLink="false">http://www.cluster.battleaxeinc.com/?p=139</guid>
		<description><![CDATA[Project The TNT franchise Life is Drama depicts everyday situations in from a dramatic point of view. Upon selling the spot to Maytag, the client asked to change out the kitchen’s oven with a shiny new Maytag refrigerator. Details Producer:]]></description>
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<h3>Project</h3>
<p>The TNT franchise Life is Drama depicts everyday situations in from a dramatic point of view. Upon selling the spot to Maytag, the client asked to change out the kitchen’s oven with a shiny new Maytag refrigerator.</p>
<h3>Details</h3>
<p>Producer: Q. Adam Martin<br />
Work: Composite
</p></div>
<div class="player">
<iframe src='http://player.vimeo.com/video/35966436?title=0&amp;byline=0&amp;portrait=0' width='720' height='405' frameborder='0'></iframe>
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		<title>Environmental Focus PSA</title>
		<link>http://www.battleaxeinc.com/74-environmental-focus</link>
		<comments>http://www.battleaxeinc.com/74-environmental-focus#comments</comments>
		<pubDate>Thu, 01 Sep 2011 19:31:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.battleaxeinc.com/?p=74</guid>
		<description><![CDATA[Project The concept of all of these PSAs was that even small actions make a difference. To graphically represent this idea in the endpages, we developed our own system to shape the hundreds of discrete icons into larger shapes. Details]]></description>
				<content:encoded><![CDATA[<div class="text_sd">
<h3>Project</h3>
<p>The concept of all of these PSAs was that even small actions make a difference. To graphically represent this idea in the endpages, we developed our own system to shape the hundreds of discrete icons into larger shapes.</p>
<h3>Details</h3>
<p>Producer: Daniel Xavier<br />
Audio: JC at <a href="http://www.magicklantern.com/">Magick Lantern</a><br />
Edit, Composite: Kevin Thomas at <a href="http://www.magicklantern.com/">Magick Lantern</a><br />
Work: Design, Animation<br />
Awards: Promax &#8211; Gold
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		<slash:comments>0</slash:comments>
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		<title>Mission Impossible 4</title>
		<link>http://www.battleaxeinc.com/325-mission-impossible</link>
		<comments>http://www.battleaxeinc.com/325-mission-impossible#comments</comments>
		<pubDate>Mon, 01 Aug 2011 16:27:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Edit]]></category>

		<guid isPermaLink="false">http://www.cluster.battleaxeinc.com/?p=325</guid>
		<description><![CDATA[Project With TNT&#8217;s Movie Spotlight, we find compelling ways to tell the film&#8217;s story within 20 seconds. Details Producer: Karen Hutchison Audio: Keith Huff &#8211; Turner Studios Work: Edit]]></description>
				<content:encoded><![CDATA[<div class="text">
<h3>Project</h3>
<p>With TNT&#8217;s <em>Movie Spotlight</em>, we find compelling ways to tell the film&#8217;s story within 20 seconds. </p>
<h3>Details</h3>
<p>Producer: Karen Hutchison<br />
Audio: <a href="http://www.khuffsound.com/" target="_blank">Keith Huff</a> &#8211; Turner Studios<br />
Work: Edit
</div>
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		<item>
		<title>Matchstic Branding Reel</title>
		<link>http://www.battleaxeinc.com/20-matchstic</link>
		<comments>http://www.battleaxeinc.com/20-matchstic#comments</comments>
		<pubDate>Fri, 01 Jul 2011 19:58:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Edit]]></category>

		<guid isPermaLink="false">http://www.battleaxeinc.com/?p=20</guid>
		<description><![CDATA[Project Matchstic is a group of unbelievably talented people doing amazing work. We wanted to present their work in a way that reflected it&#8217;s quality. And partially, the process that goes into the designing a solid brand. Details Producer: Blake]]></description>
				<content:encoded><![CDATA[<div class="text">
<h3>Project</h3>
<p><a href="http://matchstic.com/" title="Matchstic" target="_blank">Matchstic</a> is a group of unbelievably talented people doing amazing work. We wanted to present their work in a way that reflected it&#8217;s quality. And partially, the process that goes into the designing a solid brand.</p>
<h3>Details</h3>
<p>Producer: Blake Howard<br />
Work: Animation, Edit<br />
Note: National Robotic League animation by <a href="http://www.slct.tv/" title="SLCT" target="_blank">Alan Hettinger</a>
</div>
<div class="player">
<iframe src='http://player.vimeo.com/video/14028632?title=0&amp;byline=0&amp;portrait=0' width='720' height='405' frameborder='0'></iframe>
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]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dulce Christmas</title>
		<link>http://www.battleaxeinc.com/78-dulce_christmas</link>
		<comments>http://www.battleaxeinc.com/78-dulce_christmas#comments</comments>
		<pubDate>Wed, 01 Jun 2011 19:50:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.battleaxeinc.com/?p=78</guid>
		<description><![CDATA[Project To celebrate Christmas and the New Year at Boomerang, we created a custom graphics package to match Latin pop-star Dulce María&#8217;s holiday dream. We partnered with Alvin Diec on the design to come up with a fun and surreal]]></description>
				<content:encoded><![CDATA[<div class="text_sd">
<h3>Project</h3>
<p>To celebrate Christmas and the New Year at Boomerang, we created a custom graphics package to match Latin pop-star Dulce María&#8217;s holiday dream. We partnered with <a title="Alvin Diec" href="http://alvindiec.com" target="_blank">Alvin Diec</a> on the design to come up with a fun and surreal look at everyone&#8217;s favorite time of year.</p>
<h3>Details</h3>
<p>Producer: Alexie Caravia &amp; Juliana Bellini<br />
Work: Design, Animation
</p></div>
<div class="player">
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]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Holiday Tips</title>
		<link>http://www.battleaxeinc.com/563-holiday-tips</link>
		<comments>http://www.battleaxeinc.com/563-holiday-tips#comments</comments>
		<pubDate>Sun, 01 May 2011 12:06:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Composite]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Edit]]></category>

		<guid isPermaLink="false">http://www.cluster.battleaxeinc.com/?p=563</guid>
		<description><![CDATA[Project Rather than placing titles on top of footage, we used hand-lettering and drawn effects to place titles within the scenes. Details Producer: Lillah Bezara Audio: Tracks Work: Design, Animation, Composite, Edit]]></description>
				<content:encoded><![CDATA[<div class="text_sd">
<h3>Project</h3>
<p>Rather than placing titles on top of footage, we used hand-lettering and drawn effects to place titles within the scenes.</p>
<h3>Details</h3>
<p>Producer: Lillah Bezara<br />
Audio: <a href="http://tracksatlanta.com/">Tracks</a><br />
Work: Design, Animation, Composite, Edit</p>
</div>
<div class="player"><iframe src='http://player.vimeo.com/video/38191404?title=0&amp;byline=0&amp;portrait=0' width='640' height='480' frameborder='0'></iframe></div>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Star Wars / Galactica</title>
		<link>http://www.battleaxeinc.com/24-star-wars-galactica</link>
		<comments>http://www.battleaxeinc.com/24-star-wars-galactica#comments</comments>
		<pubDate>Fri, 01 Apr 2011 20:08:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Edit]]></category>

		<guid isPermaLink="false">http://www.battleaxeinc.com/?p=24</guid>
		<description><![CDATA[Project To promote the launch of the Hasbro and Star Wars Galactica website, we created an interface to showcase the toys and how to enter to win more. Details Producer: Pedro De Jesus Audio: Slam! Work: Design, Animation, Edit]]></description>
				<content:encoded><![CDATA[<div class="text_sd">
<h3>Project</h3>
<p>To promote the launch of the Hasbro and Star Wars <em>Galactica</em> website, we created an interface to showcase the toys and how to enter to win more.</p>
<h3>Details</h3>
<p>Producer: Pedro De Jesus<br />
Audio: <a href="http://www.slamcreative.com/" target="_blank">Slam!</a><br />
Work: Design, Animation, Edit
</div>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Southland &#8211; Man on a Ledge</title>
		<link>http://www.battleaxeinc.com/164-southland-man-on-a-ledge</link>
		<comments>http://www.battleaxeinc.com/164-southland-man-on-a-ledge#comments</comments>
		<pubDate>Thu, 31 Mar 2011 18:32:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Edit]]></category>

		<guid isPermaLink="false">http://www.cluster.battleaxeinc.com/?p=164</guid>
		<description><![CDATA[Project Man on a ledge, man falling off a ledge. It&#8217;s more action than humor, but it is kind of funny. Details Producer: Karen Hutchison Audio: Soundbyte Work: Edit]]></description>
				<content:encoded><![CDATA[<div class="text">
<h3>Project</h3>
<p>Man on a ledge, man falling off a ledge. It&#8217;s more action than humor, but it is kind of funny.</p>
<h3>Details</h3>
<p>Producer: Karen Hutchison<br />
Audio: <a href="www.soundbyteinc.com" target="_blank">Soundbyte</a><br />
Work: Edit
</div>
<div class="player">
<iframe src='http://player.vimeo.com/video/35967796?title=0&amp;byline=0&amp;portrait=0' width='720' height='405' frameborder='0'></iframe>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Scooby Gadgets</title>
		<link>http://www.battleaxeinc.com/561-scooby-gadgets</link>
		<comments>http://www.battleaxeinc.com/561-scooby-gadgets#comments</comments>
		<pubDate>Tue, 01 Feb 2011 12:04:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Edit]]></category>

		<guid isPermaLink="false">http://www.cluster.battleaxeinc.com/?p=561</guid>
		<description><![CDATA[Project Shaggy with an iPhone is weird, but for the franchise reboot Scooby Mystery Inc., we wanted to show of the gang&#8217;s new reliance on technology. Sometimes to a fault. Details Producer: Lillah Bezara Audio: Tracks Work: Design, Animation, Edit]]></description>
				<content:encoded><![CDATA[<div class="text_sd">
<h3>Project</h3>
<p>Shaggy with an iPhone is weird, but for the franchise reboot <em>Scooby Mystery Inc.</em>, we wanted to show of the gang&#8217;s new reliance on technology. Sometimes to a fault. </p>
<h3>Details</h3>
<p>Producer: Lillah Bezara</a><br />
Audio: <a href="http://tracksatlanta.com/">Tracks</a><br />
Work: Design, Animation, Edit
</div>
<div class="player">
<iframe src='http://player.vimeo.com/video/38180682?title=0&amp;byline=0&amp;portrait=0' width='640' height='480' frameborder='0'></iframe>
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